Villa Owner Consultancy Service
What is Rachel’s Villa Owner Consultancy Service?
Rachel’s Villa Owner Consultancy Service is bespoke advice and practical help for the owners of luxury holiday villas in France and Italy. The service covers all aspects of renting and is designed to help villa owners find their ideal guests and improve their rental income.
How can Rachel help you?
From choosing the right villa company or listing site, creating a villa website, making a villa more desirable, photography, marketing, setting rental prices and more, Rachel’s Villa Consultancy Service gives you the tools to make your rentals a success.
Are you new to renting your villa or have you been renting for a while? Do you require expert knowledge on how best to go about doing it? Rachel’s Villa Owner Consultancy Service will guide you to the best way for you to achieve that successfully.
How does Rachel’s Villa Consultancy Service work?
Contact me to arrange a free consultation on the phone or in person. The initial chat is your chance to tell me about your villa and what improvements you would like to see regarding your bookings. I then propose one of the following review services and tailor it to your requirements:
The Classic Review: I research and identify key areas for improvement regarding your particular villa. The results will enable you to understand how to improve your booking situation according to current rental market trends. You will receive a written report which is typically 20 pages of research findings and recommendations. Three ‘one to one’ follow up meetings with me will then enable you to discuss the findings and decide the best way to implement the recommendations identified in the review.
New Villa Owner Review: I research and identify the current rental market trends in your particular region for your particular villa. I will then make recommendations in order for you to make the right decision about how to rent your villa effectively. You will receive a written report which is typically 20 pages of research findings and recommendations. Three ‘one to one’ follow up meetings with me will enable you to discuss the findings and decide the best way to implement the recommendations identified in the review.
VIP Owner Villa Review: This review is the most in-depth approach to improving your villa rentals or starting your villa rentals from scratch. It incorporates a valuable classic or new owner review with the addition of a visit to your villa. It is designed to give you fresh insight about how you can present your villa and service effectively in order to appeal to your ideal guests. By visiting your villa, I can analyse first-hand what your guests experience and then recommend how you can improve it. Three ‘one to one’ follow up meetings with me follow a written report which will enable you to discuss the findings and decide the best way to implement the recommendations identified.
To do the reviews, I usually look at the following broad categories:
Where the bookings come from (agencies, direct, recommendation etc.). Who your clients are and how you collect the information. I will recommend ways to streamline the process, identify the most suitable and effective agencies and your ideal client.
The Guest Experience
From initial enquiry to booking procedure and arrival/departure. Villa information, facilities, amenities, services and testimonials. How can this be improved? I will look at how it is now and recommend ways to improve it.
How do the rental prices and season bands compare with competitors? And should they be adjusted?
Marketing & PR
Your villa website, photography, agency and villa listing sites, Google ads and social media. Also advertising, networking, PR and marketing materials. Is there a budget for this? Should it be streamlined? And what could be introduced to improve it in order to attract and retain your ideal guests?
Set up a free consultation with Rachel today
Practical Help from a Villa Specialist.
For those who prefer an experienced travel professional to run aspects of their villa rentals, I offer the following services:
Website creation and management
With an up to date, professional website which is designed for your villa and updated regularly, it will not only showcase your villa but it will generate online interest and bookings. Working alongside excellent website designers, I coordinate the project on your behalf, write the content and ensure it is updated regularly.
Investing in excellent photographs and films of your villa is essential to promoting your villa effectively. Liaising with experienced, professional villa photographers, I write a photography brief, arrange the shoot then ensure you have a full set of professional photographs and films of your villa.
Dealing with booking enquiries generated from various sources can be time consuming and frustrating if enquiries outnumber actual bookings significantly. By handing over booking enquiries to a travel professional who has actually visited your villa, it will free up your time and can lead to more bookings.
With a good marketing strategy in place, your villa will be promoted only to the people who will actually book your villa. Following a marketing plan and the latest trends in the rental market, I carefully craft your social media updates, blog posts, newsletters and PR on your behalf.
Interior and garden design
Whether it is an update of tired furnishings or a complete renovation project, in certain areas of Italy, such as Tuscany and Sicily, where I have good contacts, I can arrange for an experienced villa designer to assess and coordinate the upgrade of your villa and garden.
Your villa is unique, therefore my service is bespoke.
The service is bespoke for a reason. Every villa owner is unique and every villa is unique. Therefore the advisory service has to be designed specifically to be useful to each owner.
There is no universal magic formula for improving bookings and income. So, Rachel’s Villa Owner Consultancy Service helps each villa owner to identify and make the best of what they have to offer. Consequently, attracting the right kind of guest.
Whatever your situation, with my guidance and practical help, I will find the best way for you to proceed with rentals and marketing in future. Saving you time and generating more rental income.
Please contact me for prices and advice about which service is right for you.
''I can highly recommend Rachel's Villa Consultancy Services. Rachel's recommendations provided me with lots of new ideas and directions. A fresh perspective on some things already in place... I felt invigorated by Rachel's report and have since successfully implemented a number of initiatives as a direct consequence. Rachel has in-depth knowledge combined with a positive and engaging approach and I hope to continue working with her.''
November 2018, Margherita Piliero, Le Pratola Luxury Villas, Tuscany
''I worked with Rachel when she managed the Italian villa programme at CV Travel (now CV Villas). Rachel was a real asset to the company. She has many years of experience in the luxury villa market, and a fantastic eye for design and detail. Her interpersonal skills are excellent, and villa owners established strong bonds with her, resulting in great loyalty. She is also an expert in brochure production, website development, contracting and negotiating. Her language skills (Italian and French), as well as her charm and elegant style, are the perfect complement to her experience and ability.''
July 2018, Debbie Marshall, MD at Silver Travel Advisor